I often get questions about blogging. I have blogged from the start of our business though the frequency has varied at different times. For quite awhile now I have been blogging 5 days a week so I often get questions about how I do it. People ask: Where I get my content, how I keep things organized, how I keep things fresh, what do I do when I feel like I have nothing to say, and many more questions. I am going to try to answer a few of these questions today, and hopefully I can answer more soon. Also feel free to check out this post that I wrote a little while back about the types of posts that we blog.
A lot of the questions that I get revolve around how I blog so often and where I come up with new content for the blog each day. I blogged just a few days ago about my Emily Ley Simplified Planner which I adore, and I mentioned in passing that one of the tabs in my planner is dedicated to the blog. Blogging is basically a full time job by itself, so it deserves its own tab.
One of the biggest things that has helped me to get organized and keep fresh content is to brainstorm blog posts. If you have ever written a blog post, you know that feeling of having that blinking cursor staring at you while you try to come up with something to say. We are so busy, and I really do love blogging, and even though it takes a lot of time, I want to make sure I keep it as a priority in our business. Having content and topics ready to go helps me to accomplish this.
So how do I do it? I have a whole tab dedicated to the blog in my Simplified Planner. In that tab, I have several different sheets labeled with different categories of blog posts. For example, I have categories titled: personal, for photographers and, tips for brides. Each catagory has its own sheet and on that sheet I will take the time every so often to just brainstorm blog post topics in that catagory. I have lists upon lists of things that I want to blog. This way I can plan ahead of time what I will be blogging for the week. I can pull topics from these lists and insert Weddings/sessions or other time sensitive posts that I would like to post right away, and then I have a game plan for the week. I strive to have my blog post scheduled the night before so that I don’t have to stress about doing it in the morning and so that I can maximize the blog traffic that will see that particular post, as opposed to waiting to post something until the afternoon and losing all of the mornings potential blog traffic. As I think of new topics that I would like to blog about I simply add them to my list. This may seem simple, but this little thing has saved me so much time in blogging. Hopefully it will be helpful to you as well!
The blog got a mini face lift this week…how do you like it?